Review: China’s 2026 Spring Festival Consumption Shows Strong Growth

The article from CCTV highlights a robust consumer performance during China’s 2026 Spring Festival holiday, which lasted nine days. According to the Ministry of Commerce, the holiday period saw strong market activity and vibrant public engagement, with several factors driving the growth.

Key Highlights:

  1. Retail and Dining Growth

    • Daily sales of major retail and dining enterprises increased by 5.7% year-on-year, an acceleration of 1.6 percentage points compared to 2025.

    • Foot traffic and revenue in 78 monitored pedestrian streets and shopping districts grew by 6.7% and 7.5%, respectively.

  2. Cultural and Leisure Activities

    • Cities hosted diverse Spring Festival events, including temple fairs, lantern exhibitions, and intangible cultural heritage performances.

    • “Ice and snow” consumption rose 12.1%, while “winter getaway” consumption jumped 29.8%.

    • Car rental platforms saw a 51% increase in orders compared with last year.

  3. Tech-Driven Consumer Trends

    • Green and smart products, along with AI-enabled shopping and food ordering, gained popularity.

    • Sales of smart glasses and embodied intelligent robots increased by 47.3% and 32.7%, respectively, reflecting rising demand for “tech-enhanced New Year goods.”

  4. Inbound Tourism Boost

    • International tourism also contributed to consumption, with orders for inbound travel products rising 18.4% year-on-year, indicating renewed interest from foreign visitors.

Overall Impression

The report portrays a strong and diversified consumption recovery, emphasizing both traditional cultural experiences and technology-driven trends. The combination of retail, leisure, AI-enabled shopping, and inbound tourism demonstrates that China’s Spring Festival continues to be a major driver of domestic and international economic activity.

Takeaway:
China’s 2026 Spring Festival reflects not just an uptick in spending, but also a shift toward tech-savvy, green, and experiential consumption, signaling evolving consumer behavior in the post-pandemic era.

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